13 Best Corporate Video Examples & Ideas for Your Brand
13 video ideas that can help your brand build trust
Corporate video doesn't have to mean another boring company overview with a CEO standing in front of a wall saying, "At our company, we believe in innovation."
We've all seen it.
And while there's nothing inherently wrong with a traditional corporate video, there are a lot more interesting ways to tell your company's story.
Today, corporate video production can mean a cinematic brand film, a customer testimonial, a product demo, a recruiting video, a case study, a social media series, or even a behind-the-scenes look at how your company actually works.
The best corporate video examples have one thing in common:
They have a reason to exist.
They're not just designed to make a company look good. They're designed to communicate something specific to a specific audience.
So whether you're looking for inspiration for your next corporate video or trying to figure out what type of video your company actually needs, here are 13 corporate video ideas worth considering.
What Makes a Great Corporate Video?
Before we get into the examples, there's one thing worth getting out of the way.
A great corporate video starts with the idea—not the camera.
Before worrying about cameras, locations, lighting, or graphics, ask:
Who is watching this?
What do we want them to understand?
What do we want them to feel?
What do we want them to do afterward?
That's it.
Because we've seen plenty of beautifully produced corporate videos that don't actually accomplish anything.
They have great cinematography. Great interviews. Great music.
And somehow, after three minutes, you still don't know what the company does.
The best corporate videos are focused. They tell one story, communicate one core idea, and give the viewer a reason to keep watching.
With that in mind, here are some of our favorite corporate video examples and ideas.
1. Brand Film
A brand film is the big picture.
Instead of simply explaining what your company sells, a brand film communicates who you are, what you believe in, and why your work matters.
It's less:
"We provide industry-leading solutions."
And more:
"Here's the problem we're trying to solve—and why we care about solving it."
Why it works
People don't connect with products and services as much as they connect with stories.
A strong brand film gives your audience something bigger to connect with.
It can live on your homepage, social media, sales presentations, recruiting campaigns, events, and anywhere else your brand needs to make an impression.
Best for:
Brand awareness
Homepage videos
Corporate positioning
Sales presentations
Investor presentations
Recruiting
Production idea
Combine interviews with leadership, employees, customers, or partners with cinematic B-roll that actually shows the company in action.
Don't just film the office.
Film what makes the company interesting.
2. Customer Testimonial Video
Want to tell people how great your company is?
Have someone else do it.
A testimonial video puts your customer, client, patient, partner, or employee at the center of the story.
But there's a difference between a testimonial and a great testimonial.
"Working with them was great."
Cool.
But why?
A strong testimonial answers questions like:
What problem were you trying to solve?
Why did you choose this company?
What was the experience like?
What changed afterward?
What results did you see?
Why it works
It's social proof.
You're no longer telling prospects that you're good at what you do.
Your customers are.
That's especially valuable for B2B companies where a prospective client may need a little extra reassurance before making a decision.
Best for:
B2B marketing
Sales enablement
Case studies
Website landing pages
Healthcare
Education
Professional services
LinkedIn
Email campaigns
Production idea
Don't turn your customer into an actor.
Ask good questions, get out of the way, and let them tell the story.
Then use B-roll to show exactly what they're talking about.
3. Company Culture Video
Your company culture isn't your ping-pong table.
It's the people.
A great company culture video gives potential employees an honest look at what it's actually like to work at your organization.
What do people care about?
How do teams work together?
What does leadership value?
What kind of person thrives there?
Those are much more interesting questions than "What's your favorite company perk?"
Why it works
The best recruiting happens before someone ever applies.
A culture video gives potential employees a glimpse into the environment they're considering joining.
And when it's done well, it can also make existing employees feel more connected to the brand.
Best for:
Recruiting
Careers pages
Employer branding
LinkedIn
Internal communications
Employee engagement
Production idea
Use real employees.
Let them speak naturally.
Show them doing their actual jobs.
The less it feels like a recruitment commercial, the more believable it becomes.
4. Recruitment Video
A recruitment video has one job:
Get the right people interested in working for you.
That's different from trying to convince everyone that your company is great.
The best recruitment videos show potential employees what the company is really like—and help them decide whether they're a good fit.
Why it works
Job listings tell people what the position is.
A recruitment video can show them what it's like to actually be there.
That's a huge difference.
Best for:
Recruiting campaigns
Careers pages
LinkedIn
Job postings
Universities
Trade schools
Hard-to-fill positions
Production idea
Don't make one generic video and call it a day.
If you're already bringing a production crew to your company, consider capturing enough interviews and B-roll to create multiple versions for different departments, locations, or positions.
One shoot can become an entire recruiting content library.
5. Product Demo Video
Some products are difficult to explain with words.
So show them.
A product demo video walks the viewer through what your product does, how it works, and why they should care.
This can be particularly effective for software, technology, manufacturing, healthcare, equipment, consumer products, and anything else that benefits from being seen in action.
Why it works
Features are abstract.
Seeing something actually work is not.
A product demo turns:
"Our platform makes your workflow more efficient."
into:
"Here's exactly how it does it."
Best for:
Product launches
SaaS
Technology
Manufacturing
Healthcare
Sales enablement
Trade shows
E-commerce
Website product pages
Production idea
Don't just make a product tour.
Build the video around the problem the product solves.
Show the before.
Show the process.
Then show the result.
6. Explainer Video
What happens when your product is too complicated to explain in a 30-second commercial?
Make an explainer.
Explainer videos take complex ideas, products, services, or processes and make them easier to understand.
They can be live action, animated, motion graphics-driven, or a combination of all three.
Why it works
Confusion kills conversions.
If someone doesn't understand your product, they're unlikely to buy from you.
A good explainer video gets rid of that friction.
Best for:
SaaS
Technology
B2B
Healthcare
Financial services
Manufacturing
Professional services
Education
Production idea
Start with the question your sales team hears all the time.
"What exactly does this do?"
Then build the video around answering it as simply as possible.
7. Behind-the-Scenes Video
People are curious about what happens behind the curtain.
A behind-the-scenes video gives them access.
It can show how a product is manufactured, how a service is delivered, what goes into an event, how a team operates, or what happens before the final product reaches the customer.
Why it works
It's authentic.
Instead of telling people that your company cares about quality, you can show them the process that creates that quality.
Best for:
Manufacturing
Product brands
Hospitality
Healthcare
Education
Events
Recruiting
Social media
Production idea
Don't overproduce it.
The point is to give people access to something they normally wouldn't see.
Sometimes a little imperfection makes the video feel more real.
8. Training Video
Not every corporate video needs to generate leads.
Sometimes it just needs to make your employees better at their jobs.
Training videos are one of the most practical types of corporate video.
They can be used for onboarding, safety procedures, compliance, internal processes, customer service, product training, or employee education.
Why it works
Everyone gets the same information.
And unlike a live training session, employees can go back and watch the material whenever they need it.
Best for:
Employee onboarding
Safety training
Compliance
Internal communication
Customer service
Process documentation
Product training
Production idea
Keep training videos focused.
Instead of creating one 45-minute monster, consider breaking the information into shorter modules that employees can easily revisit.
9. Executive Thought Leadership Video
Your executives probably have a lot to say.
Turn that knowledge into content.
Executive thought leadership videos allow CEOs, founders, executives, doctors, engineers, attorneys, consultants, and other experts to communicate directly with their audience.
Why it works
People want to hear from people.
Not just logos.
A good thought leadership video can help establish your company as an authority while giving your brand an actual personality.
Best for:
LinkedIn
B2B marketing
Sales outreach
Industry education
Executive branding
Investor communication
Corporate communications
Production idea
Don't ask your CEO to give a 20-minute speech.
Give them one question.
One idea.
One topic.
Then build a series around it.
You could potentially capture months of thought leadership content in a single production day.
10. Event Recap Video
You spent months planning the event.
Don't let the content disappear when the event ends.
An event recap video can turn a conference, fundraiser, product launch, corporate event, trade show, or employee event into content that lives long after everyone goes home.
Why it works
A good event recap doesn't just show what happened.
It shows why it mattered.
That distinction is important.
Best for:
Conferences
Trade shows
Corporate events
Fundraisers
Product launches
Employee events
Annual meetings
Brand activations
Production idea
Get more than stage footage.
Interview attendees.
Talk to speakers.
Capture reactions.
Get behind-the-scenes footage.
Show the energy of the event.
Then build the recap around a story instead of simply cutting together a highlight reel.
11. Case Study Video
A case study is essentially a testimonial with a little more meat on the bone.
Instead of simply saying:
"Company X was great to work with."
you tell the entire story.
Here's the problem. Here's what we did. Here's what happened.
Why it works
Prospective customers want to know whether you can solve their problem.
A case study gives them a real-world example.
For B2B companies, this can be one of the most valuable pieces of video content you can create for your sales team.
Best for:
B2B
SaaS
Professional services
Healthcare
Manufacturing
Consulting
Sales enablement
Website content
Production idea
Build the story around transformation.
What was happening before?
What changed?
What was the result?
If you have hard numbers, use them.
If the result is more qualitative, let the customer's story demonstrate the impact.
12. Social-First Corporate Video Series
Here's where corporate video production has changed dramatically.
You don't necessarily need to spend a huge budget making one corporate video.
You can create an entire library of content from one production.
A hero video.
LinkedIn clips.
Vertical videos.
Executive thought leadership.
Customer stories.
Recruitment content.
Product clips.
Paid social ads.
And more.
Why it works
Your audience isn't watching one video.
They're encountering your company over and over again across different platforms.
A social-first strategy gives you more opportunities to stay in front of them.
Best for:
LinkedIn
Instagram
YouTube Shorts
Paid social
Recruiting
Thought leadership
Brand awareness
Production idea
Plan the content before the shoot.
Don't film one giant interview and hope you can find enough good clips afterward.
Create a list of questions, topics, hooks, and deliverables ahead of time.
Then shoot specifically for those assets.
13. The Corporate Sizzle Reel
Sometimes you don't need to explain everything.
You just need to make people say:
"Okay, these guys are good."
That's where a corporate sizzle reel comes in.
A sizzle reel is a fast, visually engaging collection of your best work, people, products, locations, projects, and moments.
Why it works
It's quick.
It's visual.
And it gives someone an immediate sense of what your company is capable of.
A good sizzle reel can be particularly useful when someone needs to understand your brand in a matter of seconds.
Best for:
Trade shows
Events
Sales presentations
Website homepages
Social media
Brand awareness
Agency portfolios
Production idea
Don't try to cram your entire company into one video.
Pick a feeling.
Pick a pace.
Pick the strongest visuals.
Then let the edit do the talking.
How Do You Choose the Right Corporate Video?
Here's the easiest way to think about it:
Start with the problem.
If people don't understand what you do → Explainer Video
If people don't trust you yet → Testimonial or Case Study
If people don't know who you are → Brand Film
If you're trying to attract employees → Recruitment or Culture Video
If you're launching a product → Product Demo
If your executives have expertise to share → Thought Leadership
If you need ongoing content → Social-First Video Series
If you want to showcase an event → Event Recap
If you want to show how you work → Behind-the-Scenes
If your employees need consistent information → Training Video
The answer isn't always "make a corporate video."
It's:
Make the right video for the job.
What Should a Corporate Video Include?
There's no universal formula.
A brand film might rely heavily on interviews and cinematic B-roll.
A product demo might use screen recordings and motion graphics.
A testimonial might revolve around one customer's story.
A recruiting video might be almost entirely employee interviews.
But most great corporate videos have a few things in common:
A clear audience
A clear message
Strong storytelling
Authentic people
Good cinematography
Clean audio
Intentional editing
A reason for the viewer to keep watching
A clear next step
The goal isn't to use every production trick in the book.
The goal is to use the right tools to tell the story.
One Corporate Video Shoot Can Become Much More
This is one of the biggest opportunities we're seeing in corporate video production right now.
Instead of thinking:
"We need one company video."
Think:
"We need a library of content."
A single production can potentially give you:
A 2-minute brand film
Customer testimonials
LinkedIn videos
Social media clips
Recruiting content
Product videos
Sales enablement videos
Website content
Paid advertising assets
Behind-the-scenes footage
The production becomes an investment in your company's content library rather than a one-and-done marketing asset.
And when you're already paying for the crew, location, lighting, cameras, and production time, it makes sense to get as much usable content out of that investment as possible.
What Makes Corporate Video Actually Work?
Here's the secret:
It doesn't need to feel corporate.
Your audience doesn't want to watch a company talk about itself for three minutes.
They want to see something interesting.
They want to learn something.
They want to feel something.
They want to see a problem solved.
They want to hear from someone they trust.
They want to understand what makes your company different.
That's what great corporate video does.
And that's why the best corporate video examples aren't necessarily the biggest or most expensive productions.
They're the ones with a clear idea behind them.
Looking for a Corporate Video Production Company?
At Lasso, we create corporate videos that are built around more than just good-looking footage.
We're a full-service New Jersey and New York City video production company working with brands to create everything from corporate films and commercials to product videos, testimonials, case studies, social content, and more.
We'll help you figure out what the video actually needs to accomplish, develop the creative, handle production, and turn the footage into content you can use across your marketing.
Have a project in mind? Let's make something worth watching.
