Social Media Video Production
Social Media Video Production
Social Media Video Production
“What sets you apart can sometimes feel like a burden and it’s not. And a lot of the time, it’s what makes you great.” -Emma Stone-
Although you are wondering why social media video production is important, you may think we are biased, which is true.
More about what we do:
We develop authentic strategy and solutions to connect businesses to their audience using compelling, creative, and narrative-driven video creation. We work with any industry, we produce commercial, corporate, culture, explainer, and social videos. If you are looking for a company to help your business grow check us out!
Let’s cut through the noise: social media video isn’t just about flashy visuals or chasing viral moments anymore. In 2025, it’s a strategic game of authenticity, adaptability, and audience-first thinking. Whether you’re a solopreneur or part of a marketing team, here’s your no-BS guide to creating videos that cut through the chaos.
Short-Form vs. Long-Form: The Great Content Divide
First things first: short-form video isn’t going anywhere. Platforms like TikTok, Instagram Reels, and YouTube Shorts still dominate, with 61.6% of Gen Z favoring snackable clips under 60 seconds. But here’s the twist: long-form content is staging a comeback. Platforms like YouTube and TikTok are extending video limits, and audiences are craving deeper storytelling—think 10-minute BBQ tutorials or video essays on niche topics.
Short-Form vs. Long-Form Content Breakdown
Best For
→ Short-form: Quick hooks, trends, viral moments
→ Long-form: Storytelling, tutorials, brand depthTop Platforms
→ Short-form: TikTok, Instagram Reels, YouTube Shorts
→ Long-form: YouTube, Spotify (video podcasts)Engagement
→ Short-form: High initial clicks, lower retention
→ Long-form: Lower initial clicks, higher loyaltyProduction Tip
→ Short-form: Use AI tools like RapidTags for SEO
→ Long-form: Repurpose into bite-sized clips
Takeaway: Blend both. Post short-form teasers to drive traffic to long-form content. For example, chop a 15-minute interview into 10-second hot takes for Reels.
Authenticity Wins: Ditch the Polish, Embrace the Real
Forget 4K perfection. In 2025, audiences crave realness. Think behind-the-scenes (BTS) clips, employee-generated content (EGC), and unfiltered moments. Brands like CSU’s Reel Life Ram series thrive by showing raw student experiences, proving that “grassroots” content outperforms polished ads.
Why it works:
Trust factor: 60% of users trust UGC more than branded content.
Algorithm love: Platforms prioritize relatable, comment-worthy videos.
Pro tip: Run a “Day in the Life” series featuring your team. Even B2B brands can leverage LinkedIn for expert-led video discussions.
AI: Your New Creative Sidekick
AI isn’t here to steal jobs—it’s here to save time. Tools like Clipchamp’s AI voiceovers and Adobe Premiere’s auto-captioning streamline editing, while generative AI creates custom B-roll or translates videos for global audiences.
But beware: AI-generated footage can feel soulless. Use it for repetitive tasks (like clipping live streams) but keep human creativity at the helm. For example, the Professional Squash Association uses AI to auto-publish match highlights, freeing editors to focus on storytelling.
Emerging Formats to Watch
Live Shopping & Shoppable Videos
Imagine selling products while viewers watch a GRWM (Get Ready With Me) video. Platforms like TikTok Live and Instagram Shops saw a 7x conversion boost for shoppable videos in 2024—and this trend is exploding in 2025.
Video Podcasts (Vodcasts)
Audio podcasts are so 2023. Video podcasts now dominate, with Spotify and YouTube investing heavily. Repurpose vodcast clips into vertical Shorts or Reels to maximize reach.
Alt-Casting for Niche Audiences
Why broadcast one live stream when you can create five? The LA Clippers offer alternate streams with localized commentary, proving that personalized alt-casts boost engagement without breaking budgets.
Data-Driven Decisions: What Metrics Matter?
Posting blindly? Stop. Track these metrics religiously:
Watch time: YouTube’s #1 ranking factor.
Completion rate: If viewers drop off at 2 minutes, shorten intros.
Sound-off views: 85% watch without audio—use captions!
Tool recommendation: Use social listening tools to spot trends early. For instance, Meta’s Trial Reels lets creators test content on non-followers before going all-in.
The Bottom Line
Social media video in 2025 is a balancing act:
Be human-first: Authenticity > polish.
Hybridize formats: Mix short-form hype with long-form depth.
Leverage AI wisely: Automate grunt work, not creativity.
As platforms like TikTok and YouTube blur into “social commerce hubs,” the brands that win will treat video not as a campaign, but as a conversation. Ready to experiment? Grab your phone, film a BTS clip, and hit upload—your audience is waiting.
Need more inspo?
Although you are wondering why social media video production is important, you may think we are biased, which is true.
More about what we do:
We develop authentic strategy and solutions to connect businesses to their audience using compelling, creative, and narrative-driven video creation. We work with any industry, we produce commercial, corporate, culture, explainer, and social videos. If you are looking for a company to help your business grow check us out!
Let’s cut through the noise: social media video isn’t just about flashy visuals or chasing viral moments anymore. In 2025, it’s a strategic game of authenticity, adaptability, and audience-first thinking. Whether you’re a solopreneur or part of a marketing team, here’s your no-BS guide to creating videos that cut through the chaos.
Short-Form vs. Long-Form: The Great Content Divide
First things first: short-form video isn’t going anywhere. Platforms like TikTok, Instagram Reels, and YouTube Shorts still dominate, with 61.6% of Gen Z favoring snackable clips under 60 seconds. But here’s the twist: long-form content is staging a comeback. Platforms like YouTube and TikTok are extending video limits, and audiences are craving deeper storytelling—think 10-minute BBQ tutorials or video essays on niche topics.
Short-Form vs. Long-Form Content Breakdown
Best For
→ Short-form: Quick hooks, trends, viral moments
→ Long-form: Storytelling, tutorials, brand depthTop Platforms
→ Short-form: TikTok, Instagram Reels, YouTube Shorts
→ Long-form: YouTube, Spotify (video podcasts)Engagement
→ Short-form: High initial clicks, lower retention
→ Long-form: Lower initial clicks, higher loyaltyProduction Tip
→ Short-form: Use AI tools like RapidTags for SEO
→ Long-form: Repurpose into bite-sized clips
Takeaway: Blend both. Post short-form teasers to drive traffic to long-form content. For example, chop a 15-minute interview into 10-second hot takes for Reels.
Authenticity Wins: Ditch the Polish, Embrace the Real
Forget 4K perfection. In 2025, audiences crave realness. Think behind-the-scenes (BTS) clips, employee-generated content (EGC), and unfiltered moments. Brands like CSU’s Reel Life Ram series thrive by showing raw student experiences, proving that “grassroots” content outperforms polished ads.
Why it works:
Trust factor: 60% of users trust UGC more than branded content.
Algorithm love: Platforms prioritize relatable, comment-worthy videos.
Pro tip: Run a “Day in the Life” series featuring your team. Even B2B brands can leverage LinkedIn for expert-led video discussions.
AI: Your New Creative Sidekick
AI isn’t here to steal jobs—it’s here to save time. Tools like Clipchamp’s AI voiceovers and Adobe Premiere’s auto-captioning streamline editing, while generative AI creates custom B-roll or translates videos for global audiences.
But beware: AI-generated footage can feel soulless. Use it for repetitive tasks (like clipping live streams) but keep human creativity at the helm. For example, the Professional Squash Association uses AI to auto-publish match highlights, freeing editors to focus on storytelling.
Emerging Formats to Watch
Live Shopping & Shoppable Videos
Imagine selling products while viewers watch a GRWM (Get Ready With Me) video. Platforms like TikTok Live and Instagram Shops saw a 7x conversion boost for shoppable videos in 2024—and this trend is exploding in 2025.
Video Podcasts (Vodcasts)
Audio podcasts are so 2023. Video podcasts now dominate, with Spotify and YouTube investing heavily. Repurpose vodcast clips into vertical Shorts or Reels to maximize reach.
Alt-Casting for Niche Audiences
Why broadcast one live stream when you can create five? The LA Clippers offer alternate streams with localized commentary, proving that personalized alt-casts boost engagement without breaking budgets.
Data-Driven Decisions: What Metrics Matter?
Posting blindly? Stop. Track these metrics religiously:
Watch time: YouTube’s #1 ranking factor.
Completion rate: If viewers drop off at 2 minutes, shorten intros.
Sound-off views: 85% watch without audio—use captions!
Tool recommendation: Use social listening tools to spot trends early. For instance, Meta’s Trial Reels lets creators test content on non-followers before going all-in.
The Bottom Line
Social media video in 2025 is a balancing act:
Be human-first: Authenticity > polish.
Hybridize formats: Mix short-form hype with long-form depth.
Leverage AI wisely: Automate grunt work, not creativity.
As platforms like TikTok and YouTube blur into “social commerce hubs,” the brands that win will treat video not as a campaign, but as a conversation. Ready to experiment? Grab your phone, film a BTS clip, and hit upload—your audience is waiting.
Need more inspo?
Although you are wondering why social media video production is important, you may think we are biased, which is true.
More about what we do:
We develop authentic strategy and solutions to connect businesses to their audience using compelling, creative, and narrative-driven video creation. We work with any industry, we produce commercial, corporate, culture, explainer, and social videos. If you are looking for a company to help your business grow check us out!
Let’s cut through the noise: social media video isn’t just about flashy visuals or chasing viral moments anymore. In 2025, it’s a strategic game of authenticity, adaptability, and audience-first thinking. Whether you’re a solopreneur or part of a marketing team, here’s your no-BS guide to creating videos that cut through the chaos.
Short-Form vs. Long-Form: The Great Content Divide
First things first: short-form video isn’t going anywhere. Platforms like TikTok, Instagram Reels, and YouTube Shorts still dominate, with 61.6% of Gen Z favoring snackable clips under 60 seconds. But here’s the twist: long-form content is staging a comeback. Platforms like YouTube and TikTok are extending video limits, and audiences are craving deeper storytelling—think 10-minute BBQ tutorials or video essays on niche topics.
Short-Form vs. Long-Form Content Breakdown
Best For
→ Short-form: Quick hooks, trends, viral moments
→ Long-form: Storytelling, tutorials, brand depthTop Platforms
→ Short-form: TikTok, Instagram Reels, YouTube Shorts
→ Long-form: YouTube, Spotify (video podcasts)Engagement
→ Short-form: High initial clicks, lower retention
→ Long-form: Lower initial clicks, higher loyaltyProduction Tip
→ Short-form: Use AI tools like RapidTags for SEO
→ Long-form: Repurpose into bite-sized clips
Takeaway: Blend both. Post short-form teasers to drive traffic to long-form content. For example, chop a 15-minute interview into 10-second hot takes for Reels.
Authenticity Wins: Ditch the Polish, Embrace the Real
Forget 4K perfection. In 2025, audiences crave realness. Think behind-the-scenes (BTS) clips, employee-generated content (EGC), and unfiltered moments. Brands like CSU’s Reel Life Ram series thrive by showing raw student experiences, proving that “grassroots” content outperforms polished ads.
Why it works:
Trust factor: 60% of users trust UGC more than branded content.
Algorithm love: Platforms prioritize relatable, comment-worthy videos.
Pro tip: Run a “Day in the Life” series featuring your team. Even B2B brands can leverage LinkedIn for expert-led video discussions.
AI: Your New Creative Sidekick
AI isn’t here to steal jobs—it’s here to save time. Tools like Clipchamp’s AI voiceovers and Adobe Premiere’s auto-captioning streamline editing, while generative AI creates custom B-roll or translates videos for global audiences.
But beware: AI-generated footage can feel soulless. Use it for repetitive tasks (like clipping live streams) but keep human creativity at the helm. For example, the Professional Squash Association uses AI to auto-publish match highlights, freeing editors to focus on storytelling.
Emerging Formats to Watch
Live Shopping & Shoppable Videos
Imagine selling products while viewers watch a GRWM (Get Ready With Me) video. Platforms like TikTok Live and Instagram Shops saw a 7x conversion boost for shoppable videos in 2024—and this trend is exploding in 2025.
Video Podcasts (Vodcasts)
Audio podcasts are so 2023. Video podcasts now dominate, with Spotify and YouTube investing heavily. Repurpose vodcast clips into vertical Shorts or Reels to maximize reach.
Alt-Casting for Niche Audiences
Why broadcast one live stream when you can create five? The LA Clippers offer alternate streams with localized commentary, proving that personalized alt-casts boost engagement without breaking budgets.
Data-Driven Decisions: What Metrics Matter?
Posting blindly? Stop. Track these metrics religiously:
Watch time: YouTube’s #1 ranking factor.
Completion rate: If viewers drop off at 2 minutes, shorten intros.
Sound-off views: 85% watch without audio—use captions!
Tool recommendation: Use social listening tools to spot trends early. For instance, Meta’s Trial Reels lets creators test content on non-followers before going all-in.
The Bottom Line
Social media video in 2025 is a balancing act:
Be human-first: Authenticity > polish.
Hybridize formats: Mix short-form hype with long-form depth.
Leverage AI wisely: Automate grunt work, not creativity.
As platforms like TikTok and YouTube blur into “social commerce hubs,” the brands that win will treat video not as a campaign, but as a conversation. Ready to experiment? Grab your phone, film a BTS clip, and hit upload—your audience is waiting.
Need more inspo?
Lasso is a creative full service video production company.
©2025 Lasso®
Location
New Jersey / New York City.
Serving clients worldwide.
Lasso is a creative full service video production company.
©2025 Lasso®
Location
New Jersey / New York City.
Serving clients worldwide.
Lasso is a creative full service video production company.
©2025 Lasso®