Best Jeweler Marketing

is a family owned jewelery store that has been in the industry for over 80 years. Their jewlery knowledge and experience far surpasses the competition while also offering an exquisite customer experience. 

At Lasso, we believe that content is king. So much so, our company was founded with content solely at it's foundation.

For this project we provided: Photo and Video Creation.

Braunschweiger Jewelers has a rich story behind their years in the industry. Being that it's a 5th generation family-owned business, there is a lot to be unpacked. The Lasso team wanted to bring their story to light. The key was to authentically position themselves as the experts while also showing their small, family-owned business side of things. Jewler marketing is important to grow and sustain good business.

We created a series of  videos for Braunschweiger Jewelers. Each video consisted of conducting interviews with key members of the Braunschweiger family. We strived for authentic and informative videos - that all starts with good planning, shooting, and packaging in editing and delivery. 

The videos created for Braunschweiger Jewelers were very successful in their goals. The videos can immediately establish the family as experts, at the same time showing how warm and welcoming they are. The videos quickly became an invaluable tool in the marketing plans for jewelers.