Rodger Pro 2's
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Lifestyle
Project Overview
At Lasso, a New Jersey-based video production company, we pride ourselves on crafting stories that connect, inspire, and leave a lasting impression. Our latest project for ON Running’s new shoe, the Rodger 2 Pro, is no exception. This commercial offered us an incredible opportunity to showcase the intricate journey of an athlete’s mind while highlighting ON Running’s innovative approach to performance and design.
The Vision
ON Running approached us with a clear goal: to introduce the Rodger 2 Pro in a way that captures not only its technical excellence but also the emotional and mental resilience it inspires. Together, we conceptualized a piece that delves deep into the intrapersonal dynamics of an aging tennis player. The narrative explores the player’s internal struggles, their unwavering determination to stay competitive, and the nuanced challenges they face on and off the court.
This story isn’t just about tennis—it’s about the human spirit’s ability to evolve and persevere, and the role that exceptional equipment, like the Rodger 2 Pro, plays in supporting that journey.
Casting Local Talent
To bring this vision to life, we prioritized authenticity by casting local talent from New Jersey. The lead actor’s raw performance resonated deeply, portraying the inner conflict and resilience of an athlete with extraordinary depth. Their ability to convey the subtle complexities of the character’s psyche added a layer of realism that elevated the story.
The Crew
Behind the camera, our talented New Jersey-based crew worked tirelessly to ensure every frame captured the essence of the narrative. From lighting that mirrored the introspective tone to seamless camera movements that followed the rhythm of the player’s journey, every detail was meticulously planned and executed. Collaborating with a team that shares our passion for storytelling was key to making this project a success.
The Commercial
The final piece is a cinematic exploration of an athlete’s mind—a poetic representation of resilience, passion, and performance. Set against a backdrop of New Jersey’s diverse landscapes, the story unfolds with an evocative blend of close-up shots, slow-motion sequences, and dynamic tennis action. The Rodger 2 Pro takes center stage, seamlessly integrated into the narrative as the player’s trusted partner in overcoming obstacles.
Why It Matters
This project allowed us to push creative boundaries and explore the interplay between product and storytelling. For ON Running, the Rodger 2 Pro isn’t just a shoe; it’s a symbol of perseverance and precision. By aligning their brand ethos with a deeply personal story, we helped convey the emotional connection that their audience seeks.
At Lasso, we believe that every brand has a unique story waiting to be told. This collaboration with ON Running exemplifies our commitment to producing meaningful content that resonates with audiences and elevates brands. We’re excited to see how the Rodger 2 Pro continues to inspire athletes worldwide.
Looking Ahead
As we reflect on this project, we’re already gearing up for the next. If your company is ready to share its story with the world through video, we’d love to collaborate. Let’s create something extraordinary together.
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