Project Overview
Lasso partnered with ON Running to create a cinematic commercial for the launch of the Rodger 2 Pro, a performance shoe designed for athletes who continue to push their limits. The goal was to showcase more than just the product’s technical innovation by telling a deeper story about resilience, determination, and the mental challenges athletes face throughout their journey.
what we did
Full Service
Duration
1 month
Industry
Lifestyle
The Challenge
The challenge was to create a narrative that balanced product storytelling with an emotional human experience. Rather than focusing solely on the features of the Rodger 2 Pro, Lasso needed to capture the mindset of an aging tennis player navigating self-doubt, perseverance, and the drive to remain competitive. Every element—from lighting and camera movement to performance and pacing—was carefully crafted to reflect the athlete’s internal journey while showcasing the shoe naturally within the story.
Outcome
Lasso delivered a cinematic commercial that positioned the Rodger 2 Pro as more than a piece of equipment—it became a symbol of passion, precision, and perseverance. Through dynamic tennis sequences, intimate storytelling, and carefully crafted visuals, the final piece helped ON Running connect with audiences on an emotional level while reinforcing the brand’s commitment to innovation and athletic performance.
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