Project Overview
Lasso partnered with D&B Building Solutions to create a B2B case study video highlighting one of their most complex HVAC projects: the removal and replacement of a rooftop HVAC unit on a 40-story hotel in New York City. The goal was to showcase D&B’s technical expertise, precision, and ability to execute large-scale projects while creating a compelling story that would resonate with potential clients in the building solutions industry.
what we did
Full Service
Duration
2 weeks
Industry
Industrial, Tech
The Challenge
The project involved removing an aging HVAC system and installing a new unit in one of the busiest urban environments in the world. D&B’s team had to coordinate a full shutdown of 3rd Avenue, manage complex logistics, and safely execute a high-stakes rooftop operation. From capturing the scale of the project to documenting the behind-the-scenes planning and execution, Lasso needed to tell a story that reflected both the technical challenges and the expertise required to overcome them.
Outcome
Through a combination of drone footage, time-lapse sequences, and interviews with D&B’s engineers and executives, Lasso created a visually engaging case study that demonstrated the company’s capabilities and problem-solving expertise. The final video positions D&B as a trusted leader in HVAC and building solutions while providing a powerful marketing asset to build credibility, attract new clients, and showcase their ability to handle complex projects with confidence.
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