Project Overview
Lasso partnered with Edible Arrangements to create a commercial celebrating community, kindness, and the inspiring story of Adriana Carrig, founder of Little Words Project and recipient of Edible Arrangements’ “Sweetest Woman Alive” recognition. The goal was to showcase Adriana’s impact while highlighting Edible Arrangements’ commitment to celebrating individuals who create meaningful connections in their communities.
what we did
Full Service
Duration
1 month
Industry
Lifestyle
The Challenge
The challenge was creating a piece that balanced brand storytelling with an authentic personal narrative. Through an in-depth interview with Adriana, Lasso focused on capturing her passion for empowering others and the mission behind Little Words Project. The production needed to translate her story into a visually engaging commercial that could connect with audiences across both traditional and social media platforms.
Outcome
Lasso delivered an emotional and visually compelling commercial that celebrates Adriana’s journey and the values she represents. By combining heartfelt storytelling, vibrant visuals, and a strong brand message, the final piece helped Edible Arrangements connect with audiences on a personal level while reinforcing their commitment to recognizing kindness, generosity, and community impact.
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