with Little Words Project
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Lifestyle
Project Overview
At Lasso, a New Jersey-based video production company, we’re passionate about creating impactful stories through commercial and social media video production. Our recent project with Edible Arrangements gave us the chance to celebrate community, kindness, and creativity by featuring Adriana Carrig, the owner of Little Words Project, who earned the title of Edible Arrangement’s “Sweetest Woman Alive.”
The Vision
Edible Arrangements approached us with an inspiring idea: to showcase the extraordinary impact Adriana has had on her community. The goal was to craft a video that not only celebrated her achievements but also highlighted Edible Arrangement’s commitment to recognizing and supporting individuals who make a difference.
We conceptualized a commercial that blends heartfelt storytelling with visually stunning production, designed to resonate across both traditional and social media platforms. This project perfectly embodies our mission to create videos that inspire and connect audiences.
Casting Local Talent
Authenticity was key to this project, which is why we worked with local talent and crew from New Jersey. By keeping the production rooted in the community, we were able to reflect Adriana’s story in a genuine and relatable way. The cast and crew brought unparalleled energy and dedication, ensuring that every moment on screen felt real and impactful.
The Interview with Adriana
A cornerstone of this project was the interview we conducted with Adriana Carrig. Her heartfelt reflections on her journey, her passion for empowering others, and her commitment to making a positive impact in her community became the emotional core of the video. Through Adriana’s words, viewers gain a deep understanding of why she was chosen as the “Sweetest Woman Alive” and how her work with Little Words Project continues to inspire kindness and connection.
The Commercial
The final commercial is a celebration of Adriana’s spirit and the values she represents. Shot in various locations around New Jersey, the video combines vibrant visuals, emotional storytelling, and a compelling narrative that ties Adriana’s mission to Edible Arrangements’ brand ethos. Whether viewed on television or shared as part of a social media campaign, the video effectively communicates the message of community and generosity.
Why It Matters
This project is a testament to the power of commercial and social media video production in bringing stories to life. By showcasing Adriana’s impact, we helped Edible Arrangements connect with their audience on a personal level, demonstrating their dedication to celebrating those who make the world a sweeter place.
For Lasso, this collaboration exemplifies our ability to align a brand’s message with authentic storytelling. It’s proof that great video content can inspire action, build community, and elevate a brand’s reputation.
Looking Ahead
We’re thrilled to have been part of this meaningful project and look forward to future collaborations that allow us to tell impactful stories. If your company is seeking professional commercial or social media video production to highlight your brand or share your story, Lasso is here to help. Let’s create something extraordinary together.
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