At Lasso, we believe the best commercial video production tells a story not just about a place, but about an experience. Our recent project for the incredible Grounds for Sculpture in Hamilton, New Jersey, was a perfect example of this philosophy in action.

The challenge was as inspiring as it was complex: to capture the serene and awe-inspiring atmosphere of the 42-acre sculpture park across multiple diverse locations, all within a single day. With a lean, agile crew of just four, we set out to create a cinematic piece that felt both expansive and intimate.

The daylight was our most dynamic—and unpredictable—co-star. From the soft morning light in the bamboo groves to the golden hour glow illuminating massive bronze figures, we had to move quickly and adapt our shots on the fly. Our small team’s efficiency was key, allowing us to chase the perfect natural light without sacrificing creative vision.

Bringing the scenes to life were six wonderful talent who embodied the spirit of a park visitor. We see them practicing Tai Chi on a quiet lawn, sharing a meal al fresco, and interacting with the breathtaking artwork with a sense of wonder and discovery. Their authentic performances were crucial in showing the very human connection between art and audience.

This project was a brilliant reminder that powerful commercial video production isn’t about the size of the crew, but the strength of the strategy and creativity. We’re immensely proud of the final spot, which we feel truly does justice to the magic of Grounds for Sculpture.

Ready to tell your story? Let Lasso’s dedicated team tackle your next video project, no matter the complexity. Contact us to get started.