Project Overview
Lasso partnered with Tabs, an AI-powered revenue platform based in New York City, to develop an ongoing library of video content designed to support every stage of the B2B customer journey. The project included product demo videos, customer testimonials, case study videos, and brand content that clearly communicated Tabs' platform, showcased customer success, and strengthened its position as an innovative leader in revenue automation.
what we did
Full Service
Duration
Ongoing
Industry
Tech
The Challenge
Marketing an AI platform requires simplifying complex technology without losing the depth of its capabilities. Lasso worked closely with the Tabs team to transform technical concepts into engaging, easy-to-understand videos that resonated with decision-makers. Each piece of content was strategically developed to educate prospective customers, build trust through real client success stories, and provide the sales team with compelling assets that could be used throughout the buying process.
Outcome
Lasso delivered a versatile video library that supports Tabs across marketing, sales, and customer success initiatives. The content increases brand awareness, educates prospects on the platform's value, reinforces customer confidence through authentic testimonials and case studies, and equips the sales team with effective tools to improve presentations and product demonstrations. By integrating video throughout the customer lifecycle, Tabs is able to strengthen client relationships, improve product adoption, and help drive higher engagement and close rates in the competitive B2B SaaS market.
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